J Balvin in a black tuxedo and bow tie against floor-to-ceiling windows over the city.

Brand Campaign

Kiton × J Balvin

A cinematic campaign bringing together Neapolitan craftsmanship and J Balvin’s contemporary vision.

Kiton × J Balvin

Watch the Film ·

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Kiton is a Neapolitan luxury tailoring house built around generations of craftsmanship. J Balvin brings a very different kind of craft, shaped through music, culture, and art, with a distinctly personal creative language. The idea was to connect these two worlds through what they share: an uncompromising relationship with craft, and the determination to make something unmistakably their own.

The film brings together the old world of Neapolitan tailoring with contemporary New York and J Balvin's world. Inspired by classic cinema, the visual language moves between generations of craftsmanship, intimate portraits, Super 8, and the textures of the city. Every frame was made to feel as timeless as the tailoring itself.

My Role

Creative Direction · Script · Direction · Co-Cinematography · Photography · Super 8

I developed the creative concept and script, directed the film, co-filmed the production, and photographed the campaign. I also created additional Super 8 imagery throughout the project.

J Balvin in a white Kiton suit with a red shirt in front of a marble fireplace.

J Balvin in a dark double-breasted suit on a curved marble staircase with a red runner.

J Balvin in a black crocodile-texture jacket and sunglasses beside a vintage convertible.

J Balvin in a long dark overcoat on a Manhattan rooftop terrace.

J Balvin in a black tuxedo against floor-to-ceiling windows over the city.

More Work

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Wedding ceremony inside a grand church with a decorated aisle, candles, and guests seated on wooden pews.

Smiling bride wearing a white wedding dress and veil standing in front of large bright windows.

Woman with long wavy hair wearing a sparkling strapless dress seated at a dimly lit dinner table.

Man gently holding a woman’s face as she looks thoughtfully into the distance.

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